Call Tracking allows you to monitor calls out of your website and understand precisely what marketing activity brought them whether it was from a different website, Google or your paid search effort.
So no more will you have to figure how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple channels. Customers with AdWords have an inborn need to monitor the calls that are relevant to their key words, to be able to understand which keywords deliver call conversions. call tracking Google Analytics With no visibility of call conversions, it is not really feasible to work out if your investment in the key words on your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most customers are searching to monitor not only PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, since it lets you realize your ROI for every one of these vital channels not only Google PPC. This is essential actionable data letting you optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business.